Marketing
Chief Marketing Officer (CMO)
We help New Zealand CEOs achieve success on a global scale with our personalised strategic business plans that incorporate financials, marketing, sales, people and product development. Working on a flexible basis from as little as four hours a week and having a team of consultants that can assist with implementation ensures we can help businesses of all sizes.
Why a CMO will transform your business?
May 19th, 2018
An interesting statistic: 97% of businesses in New Zealand employ less than 20 employees. This suggests that our business owners are still relying on permanent staff to fulfil operational requirements rather than exploring other options such as how a part-time Chief Marketing Officer can provide the insight and expertise to accelerate growth.
New Zealand is part of a wider global shift towards flexible working. In a study conducted by Freelancers Union in 2014, 34% of the total workforce in the USA was freelance and this is expected to balloon to 50% by 2020.
Market Research
Research underpins any great plan. If you do not have the evidence to support a particular strategy you run the risk of missing a lucrative channel, market niche or target audience. Having conducted research for billion dollar organisations through to five people teams we are able to identify the right level of research for your business that will produce results.
Market Assessments, understanding the potential of your market or finding the right market gives you the confidence to invest appropriately in your sales, marketing and product development.
Customer Interviews, providing rich insight into the journey they took to purchase your product or service. Identify your ideal buyer persona, develop a content plan based on their challenges, and spend less money reaching them through channels they frequent.
Google Analytics, in order to minimise your customer acquisition cost you need to appreciate what works and doesn’t work when it comes to your website. Use this insight to create content that produces results.
Market Assessments, understanding the potential of your market or finding the right market gives you the confidence to invest appropriately in your sales, marketing and product development.
Customer Interviews, providing rich insight into the journey they took to purchase your product or service. Identify your ideal buyer persona, develop a content plan based on their challenges, and spend less money reaching them through channels they frequent.
Google Analytics, in order to minimise your customer acquisition cost you need to appreciate what works and doesn’t work when it comes to your website. Use this insight to create content that produces results.
Financial Forecasting and Scenario modelling, want to remove a major feature from your product, assess the impact of new a competitor or appreciate what the five year financial performance may look like if you acquire a new partner? Financial modelling is the best starting point.
Net Promoter Score NPS, a low cost high response approach to keeping tabs on whether you are continuing to satisfy the needs of your customers and what enhancements to you should consider.
Financial Forecasting and Scenario modelling, want to remove a major feature from your product, assess the impact of new a competitor or appreciate what the five year financial performance may look like if you acquire a new partner? Financial modelling is the best starting point.
Segmentation and Targeting, is vital to ensure you focus sales and marketing activity on the buyers with a lower acquisition cost who are more likely to become loyal to your brand.
Search Engine Optimisation (SEO)
Our team of SEO experts can ensure your website is optimised. Be found for the search terms that will identify with your target buyer personas. Maximum your visitor potential by focusing on content that allows your business to rank for high volume search terms. Reduce your reliance on Google AdWords and other paid marketing channels by building your sustainable organic website traffic.
Digital Marketing
A marketing plan is essential for growth. We create a plan that is accountable and actionable while making sense to everyone within your business. We can then help implement the plan or coach your team on the implementation to ensure results are delivered. We have a network of experts in content generation, design, SEO and Google AdWords to bring your campaigns to life.
Our past projects
Stratigence quickly got to grips with my business, understood my challenges and worked closely with my team to deliver a result that exceeded my expectations and delivered under budget.
Jordana helped me understand my customer base and where to focus our marketing and sales effort. It gave us a strong understanding of both our position in the market, and who our ideal customer was. She helped us with exporting into new markets overseas focusing on those ideal customers.
When looking for expert marketing advice, we sought proposals from, and interviewed several marketing companies. Choosing Stratigence was a no brainer for us because it was immediately obvious that they understood our business and spoke our language. Dealing with Jordana and Chris is a pleasure. They are not shy in challenging our thinking and this has resulted in a new model for promoting our products and services. Highly recommended.
Chris is great at putting the team at ease, and has a wealth of experience and anecdotes to lend credence to what he’s teaching. He went the extra mile to understand where we’re at and what we needed from the training, and tailored the session focus accordingly. The session had a great balance between core content, and questions & discussion, and Chris did a good job at keeping up momentum. We are moving forward in a productive direction as a result of this.